Strategic Price Steering with Margin - Conversion Optimization
Dynamic Price Execution with Pricing Algorithms & a Deal Analysis Cockpit
Governance with Price, Compliance, Margin & Algorithm Monitoring
KEY MODULES
PriceCypher serves 3 main pricing functions – Price Execution, Price Steering & Monitoring.
PRICE RECOMMENDATION COCKPIT FOR SALES TO NEGOTIATE PROFITABLE DEALS
- Visualisation of Dynamic Price Recommendations for sales to negotiate profitable deals
- Based on historical transactional data combined with market intelligence and competitive trends
- Based on custom-made ML Price models that are differentiated depending on different dynamic regions, business groups, channels etc
- Factoring in customer price sensitivity, negotiation aggressiveness, product pricing power, demand elasticity many other price drivers
- Intelligence made available in desired format and can be integrated into all standard Billing, Quoting, CPQ, CRM, Excel applications via IT-free APIs
MARGIN & CONVERSION OPTIMIZATION TO GAIN PRICE AGILITY & STAY AHEAD OF COMPETITION
- Module to Steer Pricing to meet market needs and business objectives
- Used by Pricing & Business Manager to use pricing as a level to margin, revenue, conversation, Share of Wallet goals set by management
- Can Simulate pricing scenarios and assess value impact on key business KPI of different scenarios
- Can execute changes to the pricing model based on pricing scenario selected
- Available as a simple web-interface only for senior management and can be integrate into standard CRM applications
MARGIN & CONVERSION OPTIMIZATION TO GAIN PRICE AGILITY & STAY AHEAD OF COMPETITION
- Module to Steer Pricing to meet market needs and business objectives
- Used by Pricing & Business Manager to use pricing as a level to margin, revenue, conversation, Share of Wallet goals set by management
- Can Simulate pricing scenarios and assess value impact on key business KPI of different scenarios
- Can execute changes to the pricing model based on pricing scenario selected
- Available as a simple web-interface only for senior management and can be integrate into standard CRM applications
PRICE PERFORMANCE MONITORING & MARGIN MANAGEMENT FOR CONTINUOUS IMPROVEMENT
- Module to monitor Price, Price Potential, Margin, Volume, Conversion and other key KPIs against set objectives set
- Includes detailed views of price potential in the entire business landscape that can be drilled to different levels of granularities
- Used by Pricing & Business Managers to assess the effectiveness of pricing strategies and pricing algorithm
- Shows key algorithm drivers and performance metrics such as bias, MAE, MAPE etc to ensure that the price algorithm is running within agreed limits
- Available as a simple web-interface only for senior management and can be integrate into standard CRM applications
GETTING STARTED
In 3 simple steps, anyone can get started on a journey to dynamic pricing & margin improvement.
PRICECYPHER TECHNICAL INFRASTRUCTURE
PriceCypher offers a secure, powerful & flexible solution for integrating Pricing AI into operations.
TECHNOLOGY STACK
- Build on open source technologies with no proprietary licenses
- Based on the Laravel and Open API frameworks
- PC machine learning models are Python based
HOSTING OPTIONS
- Can be hosted on any mainstream platforms; AWS, Azure, Digital Ocean and Google Cloud Platform
- On-premise hosting is possible as a standalone Docker container
DEPLOYMENT
- Software and model deployment via developments pipelines
- Deployed as a Git controlled Docker container on Kubernetes via Travis CI
SECURITY
- Build around security by using high encryption standards
- 2 Factor Authentication as standard